Our Story
The JAW Difference
At the heart of JAW Lures is a simple understanding of how pelagic predators hunt, why they respond more aggressively to certain lures than others, and what truly triggers an instinctive strike.
Our signature lure design takes this concept to the next level. Two perfectly matched, hand-rigged skirts create the illusion of one baitfish chasing another, instantly triggering the natural and instant marauding instinct found in offshore predators. That lifelike pursuit transforms curious followers into committed, explosive strikes from Mahi-Mahi (Dorado), all Tuna, Wahoo, Sailfish, Marlin, Amberjack, Kingfish, Mackerel, and virtually any pelagic species that hunts baitfish.
It's not just another trolling lure—it's engineered to provoke an instinctive reaction.
Every JAW Lure is then professionally hand-rigged using the highest-quality raw materials available, including premium acrylic heads, polished stainless steel, high-tensile Mylar and silicone skirts, AFW Hi-Seas leader material, corrosion-resistant hardware, and razor-sharp Mustad SS-DT hooks. Each lure is individually assembled, inspected, and tuned to run perfectly straight, delivering tournament-ready performance right out of the bag.
Designed By Nature
Our skirt colors, head shape and swim action is modeled on the baitfish that offshore predators already hunt. We copy nature, not trends. We keep it clean and productive.
Rigged To Fish
Each lure is pre-rigged with premium leader and hooks, crimped and tested. Open the pack, clip it on, put it in the water.
Built For Abuse
Offshore is hard on tackle. Our components are chosen for repeated blue-water trolling, not just for looking good in a display case.
What We Fish For
Our spread is designed around the species that make an offshore day worth it: Mahi-Mahi (Dorado), all Tuna, Wahoo, Sailfish, Marlin, Amberjack, Kingfish, Mackerel, and virtually any pelagic species that hunts baitfish. Whether you are running a single lure off a flat line or a full daisy chain behind the boat, the goal is the same — get a fish to commit and stay connected.