Our Story
Ready — Rigged — Relentless
JAW Lures Corporation was born out of long days offshore and too many lures that looked the part but never earned a bite. We set out to build trolling lures we would actually run in our own spread — proven color patterns, honest components, and rigging you can trust when a fish finally shows up in the wash.
Designed By Nature
Every skirt color, head shape and swim action is modeled on the baitfish that offshore predators already hunt. We copy nature, not trends.
Rigged To Fish
Each lure ships pre-rigged with heavy leader and premium hooks, crimped and tested. Open the pack, clip it on, put it in the water.
Built For Abuse
Offshore is hard on tackle. Our components are chosen for repeated blue-water trolling, not for looking good in a display case.
What We Fish For
Our spread is designed around the species that make an offshore day worth it: Mahi-Mahi, Blackfin and Yellowfin Tuna, Sailfish, Marlin, Wahoo and Amberjack. Whether you are running a single lure off a flat line or a full daisy chain behind the boat, the goal is the same — get a fish to commit and stay connected.